As established during the COVID-19 pandemic, companies and their employees were pushed to the limits with stay-at-home orders requiring most employees to work from home. The increased stress on employees caused an increase in many quitting their jobs.
Corporate gifts make your employees feel more connected to your brand and the company, helping maintain employee satisfaction and retention. Receiving thoughtful gifts from a place of work improves employee motivation and loyalty.
Sending out gifts on important dates such as a work anniversary or an employee’s birthday establishes your brand as one that cares about its employees. It can also help to improve employee productivity.
Have a Variety of Gift Options Available
Don’t use a stale “everyone gets the same gift” approach. No two individuals are the same, so why should their gifts be? You need to differentiate.
Have different gifts for men and women. Something for book readers and sports enthusiasts. Some people like to cook and bake, while others enjoy sipping on custom cocktails in their leisure time.
Don’t be that lazy company that gives out a pen set for every event or milestone. Instead, offer a variety of corporate gifts that will best suit each gift recipient’s profile or tailor them to each gifting occasion.
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